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Digital Analytics and Conversion Professional Certificate - Online

Learn the skills necessary for a career in the rapidly growing field of web analytics. Gain a working knowledge of data origins and the tools used in collecting and analyzing data. Learn to test multiple landing pages and evaluate the amount of time visitors remain on websites, as well as the number of visitors that are converted into customers. Develop an in-depth understanding of Key Performance Indicators (KPIs), Segmentation, and Reporting Methods.  This course prepares students for the OMCP® certification exam.  Additional registration is required for the exam.  Exam fee not included.
Course ID/# : 1670/OVCM1071
Fee: $1,898.00



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